The Brief
Create a PUMA-sponsored run aimed to promote fitness, community spirit, and the vibrant culture of different cities, while showcasing PUMA’s commitment to performance, style, and innovation.
Create a PUMA-sponsored run aimed to promote fitness, community spirit, and the vibrant culture of different cities, while showcasing PUMA’s commitment to performance, style, and innovation.
The Strategy
The strategy for PUMA CityRunners revolved around creating a unique and memorable experience by having runners follow a route that traces the outline of the PUMA logo. By creatively incorporating the PUMA logo into the race route and leveraging GOOGLE MAPS, the concept reinforced PUMA’s brand identity and innovative spirit.
The strategy for PUMA CityRunners revolved around creating a unique and memorable experience by having runners follow a route that traces the outline of the PUMA logo. By creatively incorporating the PUMA logo into the race route and leveraging GOOGLE MAPS, the concept reinforced PUMA’s brand identity and innovative spirit.
