Project: Success at Work
Clients: Mercedes-Benz
Category: Brand Activation
Industry: Automobile
Clients: Mercedes-Benz
Category: Brand Activation
Industry: Automobile
The Strategy
The project required 33 large-format fabric banners and supporting video content to showcase the USPs of each Mercedes-Benz Van and create an immersive, informative activation experience.
The project required 33 large-format fabric banners and supporting video content to showcase the USPs of each Mercedes-Benz Van and create an immersive, informative activation experience.
The strategy was to build a high-impact wall system with a consistent visual language, bold headlines, sharp callouts and clear hierarchy, allowing guests to understand each van’s USP at a glance. Short video loops brought key features to life and together the banners and screens delivered a cohesive, dynamic story of Mercedes-Benz Vans’ innovation, reliability and real-world durability.
Artwork_A - 5940x2480
Artwork_B - 5940x2480
Artwork_D - 8728 x 2480
Artwork_G - 9102 x 2480
Artwork_E - 6880 x 2480
Artwork_E - 6880 x 2480
Artwork_X - 11720 x 2480
Artwork_E - 6880 x 2480