The Brief
Design 33 large-format fabric banners to showcase the unique selling propositions (USPs) of each Mercedes-Benz Van and create compelling video content for screens mounted on the activation walls. Together, all elements had to provide a visually immersive and informative experience for guests, highlighting the innovation and reliability of Mercedes-Benz Vans.
Design 33 large-format fabric banners to showcase the unique selling propositions (USPs) of each Mercedes-Benz Van and create compelling video content for screens mounted on the activation walls. Together, all elements had to provide a visually immersive and informative experience for guests, highlighting the innovation and reliability of Mercedes-Benz Vans.
The Strategy
Ensure V-Class information is easily accessible to dealership salesmen. Develop a compact A6 booklet spotlighting its features. Include a QR code on the back for instant access to a mobile version. Conceal the binding for a sleek look, and use a UV laminate cover mimicking the V-Class's carbon fiber dashboard.
Ensure V-Class information is easily accessible to dealership salesmen. Develop a compact A6 booklet spotlighting its features. Include a QR code on the back for instant access to a mobile version. Conceal the binding for a sleek look, and use a UV laminate cover mimicking the V-Class's carbon fiber dashboard.
Artwork_A - 5940x2480
Artwork_B - 5940x2480
Artwork_D - 8728 x 2480
Artwork_G - 9102 x 2480
Artwork_E - 6880 x 2480
Artwork_E - 6880 x 2480
Artwork_X - 11720 x 2480
Artwork_E - 6880 x 2480