Project: V-Class Dealer Cheat Sheet
Clients: Mercedes-Benz
Category: Print & Digital Design
Industry: Automobile
Clients: Mercedes-Benz
Category: Print & Digital Design
Industry: Automobile
The Strategy
The V-Class cheat sheet that motivates Mercedes-Benz dealership sales representatives to deepen their product knowledge and confidently showcase the vehicle’s features to potential customers. The solution focused on making essential V-Class information quick and easy to access through a compact A6 booklet highlighting its key features. A QR code on the back linked to a mobile version for instant, on-the-go reference. To reflect the premium feel of the V-Class, the booklet featured a concealed binding and a UV-laminated cover inspired by the vehicle’s carbon-fibre dashboard—making the cheat sheet both practical and visually aligned with the V-Class brand experience.
The V-Class cheat sheet that motivates Mercedes-Benz dealership sales representatives to deepen their product knowledge and confidently showcase the vehicle’s features to potential customers. The solution focused on making essential V-Class information quick and easy to access through a compact A6 booklet highlighting its key features. A QR code on the back linked to a mobile version for instant, on-the-go reference. To reflect the premium feel of the V-Class, the booklet featured a concealed binding and a UV-laminated cover inspired by the vehicle’s carbon-fibre dashboard—making the cheat sheet both practical and visually aligned with the V-Class brand experience.
