Project: Discover the Difference
Clients: Paint and Coating Manufacturer
Category: Brand & Packaging Design
Industry: Hardware
Clients: Paint and Coating Manufacturer
Category: Brand & Packaging Design
Industry: Hardware
Project Summary
LUXE was created to redefine premium paint in South Africa. The brief was to build a high-end paint brand that could rival established competitors through superior quality, rich pigmentation and long-lasting durability, while appealing to discerning homeowners, architects and designers. The strategy positioned LUXE as accessible luxury: delivering sophisticated, high-end finishes and innovative, eco-friendly formulations at more attainable price points. The result is a premium brand that protects and transforms spaces inside and out, offering exceptional value without compromising on performance, aesthetics or quality.
LUXE was created to redefine premium paint in South Africa. The brief was to build a high-end paint brand that could rival established competitors through superior quality, rich pigmentation and long-lasting durability, while appealing to discerning homeowners, architects and designers. The strategy positioned LUXE as accessible luxury: delivering sophisticated, high-end finishes and innovative, eco-friendly formulations at more attainable price points. The result is a premium brand that protects and transforms spaces inside and out, offering exceptional value without compromising on performance, aesthetics or quality.
