Create a premium paint brand that rivals top South African competitors with superior quality, rich pigmentation and lasting durability. Target discerning homeowners, architects, and designers with innovative, eco-friendly formulations and a sophisticated brand identity.
The Strategy
LUXE redefines premium paint—offering the rich, sophisticated finishes of high-end brands at a more accessible price. LUXE coatings deliver a new standard of luxury, protecting and transforming homes inside and out. With superior value at every price point, LUXE makes it possible for everyone to achieve the look they want—without compromise.
LUXE redefines premium paint—offering the rich, sophisticated finishes of high-end brands at a more accessible price. LUXE coatings deliver a new standard of luxury, protecting and transforming homes inside and out. With superior value at every price point, LUXE makes it possible for everyone to achieve the look they want—without compromise.
