The Brief
Increase brand awareness and engagement with Safal Steel's key projects among industry stakeholders. The aim was to position Safal Steel as a leading player in the industry by highlighting its most significant projects and achievements.
Increase brand awareness and engagement with Safal Steel's key projects among industry stakeholders. The aim was to position Safal Steel as a leading player in the industry by highlighting its most significant projects and achievements.
The Strategy
Develop an innovative initiative aimed at engaging industry stakeholders to learn about Safal Steel projects further. Introduce a captivating competition to incentivise participation, spanning 8 weeks with 4 prizes awarded at 2-week intervals. To qualify for these rewards, participants must seek out answers and register via Safal Steel's dedicated "Count On Us" webpage.
Develop an innovative initiative aimed at engaging industry stakeholders to learn about Safal Steel projects further. Introduce a captivating competition to incentivise participation, spanning 8 weeks with 4 prizes awarded at 2-week intervals. To qualify for these rewards, participants must seek out answers and register via Safal Steel's dedicated "Count On Us" webpage.
The Result
Grew the Safal Steel database by 48%. The campaign generated 547K Impressions, & 121K Clicks, had a CTR of 4.52% & increased website traffic by 493%.
Grew the Safal Steel database by 48%. The campaign generated 547K Impressions, & 121K Clicks, had a CTR of 4.52% & increased website traffic by 493%.
Creative Campaign Generic Advertisement
Prize Specific Advertisement
Safal Steel Project Advertisement 1/3
Safal Steel Project Advertisement 2/3
Safal Steel Project Advertisement 3/3
300 x 600 HTML Online Banne
300 x 600 Static Banner 300 x 600 Static Banner
300 x 600 Static Online Banner
