The Brief
Introduce the Dumuzas brand into the competitive KwaZulu-Natal (KZN) market and oversee its expansion, positioning it as the premier choice among consumers seeking reliable and robust solutions.
Introduce the Dumuzas brand into the competitive KwaZulu-Natal (KZN) market and oversee its expansion, positioning it as the premier choice among consumers seeking reliable and robust solutions.
The Brief
The primary objective was to establish and strengthen the 'strong one' positioning of Dumuzas in the minds of our target audience within the KZN region. This entails creating a robust brand presence that resonates with the local market while emphasising Dumuzas' unique selling propositions. This expansion initiative created growth and, increase in market share, and established Dumuzas as a trusted and preferred brand in the region.
The primary objective was to establish and strengthen the 'strong one' positioning of Dumuzas in the minds of our target audience within the KZN region. This entails creating a robust brand presence that resonates with the local market while emphasising Dumuzas' unique selling propositions. This expansion initiative created growth and, increase in market share, and established Dumuzas as a trusted and preferred brand in the region.
