The Brief
Develop a brand activation event to introduce the Nissan Juke to the audience at the 5FM Music Festival coinciding with the Billabong Surf Challenge in Jeffreys Bay, South Africa.
Develop a brand activation event to introduce the Nissan Juke to the audience at the 5FM Music Festival coinciding with the Billabong Surf Challenge in Jeffreys Bay, South Africa.
The Brief
Generate awareness for the Nissan Juke through an imaginative campaign aimed at captivating a youthful demographic. Our core aim was to immerse audiences in the thrill of Nissan's innovation. Introducing the Nissan Juke FURY, a groundbreaking creation designed to deliver an unforgettable experience: a powerful blast of wind at 300km/h directly onto the driver's face, leaving them exhilarated and grinning from ear to ear.
Generate awareness for the Nissan Juke through an imaginative campaign aimed at captivating a youthful demographic. Our core aim was to immerse audiences in the thrill of Nissan's innovation. Introducing the Nissan Juke FURY, a groundbreaking creation designed to deliver an unforgettable experience: a powerful blast of wind at 300km/h directly onto the driver's face, leaving them exhilarated and grinning from ear to ear.
The Result
The campaign reached over 650,000 users within three days & grew the Facebook fan base from zero to over 2,000 likes in just one month.
The campaign reached over 650,000 users within three days & grew the Facebook fan base from zero to over 2,000 likes in just one month.
