The Brief
Design a direct mail campaign aimed at motivating Mercedes-Benz dealership sales representatives to deepen their understanding of the Mercedes-Benz V-Class and to actively showcase its features to potential customers.
Design a direct mail campaign aimed at motivating Mercedes-Benz dealership sales representatives to deepen their understanding of the Mercedes-Benz V-Class and to actively showcase its features to potential customers.
The Strategy
Ensure V-Class information is easily accessible to dealership salesmen. Develop a compact A6 booklet spotlighting its features. Include a QR code on the back for instant access to a mobile version. Conceal the binding for a sleek look, and use a UV laminate cover mimicking the V-Class's carbon fiber dashboard.
Ensure V-Class information is easily accessible to dealership salesmen. Develop a compact A6 booklet spotlighting its features. Include a QR code on the back for instant access to a mobile version. Conceal the binding for a sleek look, and use a UV laminate cover mimicking the V-Class's carbon fiber dashboard.
