The Brief
The objective was to craft a campaign that raises awareness of News Cafe's services and drives sales growth.
The objective was to craft a campaign that raises awareness of News Cafe's services and drives sales growth.
The Strategy
With captivating store aesthetics, award-winning mixology, and culturally progressive music, News Cafe epitomises 'the vibe'. We aimed to position News Cafe as the leading authority on 'the vibe'. Through a brand and retail campaign, our focus was on raising awareness, generating interest, and inviting the public to immerse themselves in the daily vibe offered by News Cafe.
Teaming up with SOVIET denim, News Cafe sought out models embodying its unique vibe. Models had the opportunity to enter online for the chance to become the next SOVIET denim model.
