Project: Reward Yourself
Clients: uConnect
Category: Brand & Digital Design
Industry: Telecoms
Clients: uConnect
Category: Brand & Digital Design
Industry: Telecoms
The Strategy
We built a fresh challenger brand for uConnect—one that rewards people for living their best lives every day. The strategy centred on celebrating and incentivising customers’ daily choices, helping them move forward with a brand that brings smiles and real, transformative value. With uConnect, users unlock FREE airtime, data and a world of new opportunities the moment they join. Since launch, uConnect has generated 218K app downloads, 2.3 million megabytes of data purchased, 725 million minutes purchased, and welcomed 12 new rewards partners.
We built a fresh challenger brand for uConnect—one that rewards people for living their best lives every day. The strategy centred on celebrating and incentivising customers’ daily choices, helping them move forward with a brand that brings smiles and real, transformative value. With uConnect, users unlock FREE airtime, data and a world of new opportunities the moment they join. Since launch, uConnect has generated 218K app downloads, 2.3 million megabytes of data purchased, 725 million minutes purchased, and welcomed 12 new rewards partners.
