The Brief
Establish a fresh challenger brand for uConnect that brings change to customers' lives by rewarding them for living their best lives every day.
The Strategy
Craft a strategy to develop a brand that celebrates and incentivises customers for their daily choices. With uConnect, customers will always be moving forward, embracing a future filled with smiles and transformative value. The moment for change is here and now. Through uConnect, customers can tap into a world of unprecedented opportunities, receiving FREE airtime and data that adds countless reasons to smile.
The Result
uConnect has generated 218K app downloads, 2.3 million megabytes of data purchased, 725 million minutes purchased, and 12 new rewards partners have joined the brand since its launch. 
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