The Brief
Revitalise sales for the discontinued X-Class model with an enticing retail offer, tailored to captivate customers with exclusive benefits and incentives.
The Strategy
Spark a new conversation about why the X-Class reigns supreme in torque. Backed by its remarkable 190kW of power, the X-Class stands out among premium double cabs, offering discerning customers unparalleled strength and performance that truly torque for itself.
The Result
Successfully helped facilitate the sale of 608 discontinued Mercedes-Benz X-Class models. The creative campaign generated 1.7M impressions & had a CTR of 6 .7%.
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