Project: Power Tourqer
Client: Mercedes-Benz
Category: Print & Digital Advertising
Industry: Automobile
Client: Mercedes-Benz
Category: Print & Digital Advertising
Industry: Automobile
The Strategy
The brief was to revitalise sales of the discontinued Mercedes-Benz X-Class by creating an irresistible retail offer with strong customer incentives. The strategy centred on sparking a fresh conversation around the X-Class’s unmatched torque and performance,positioning its impressive 190kW power output as the standout advantage in the premium double-cab segment.
The brief was to revitalise sales of the discontinued Mercedes-Benz X-Class by creating an irresistible retail offer with strong customer incentives. The strategy centred on sparking a fresh conversation around the X-Class’s unmatched torque and performance,positioning its impressive 190kW power output as the standout advantage in the premium double-cab segment.
The campaign delivered exceptional results, helping facilitate the sale of 608 discontinued X-Class models, generating 1.7 million impressions and achieving a strong 6.7% CTR.
